A Usability Case Study
With a better understanding of the user, I went to a mall with a Zara store and selected mall-goers to perform guerilla usability testing. I sampled people to test and verified that they were at least frequent online shoppers prior to beginning the testing. I ended up testing seven users.
Each user was asked to imagine he or she was in a scenario and to perform a series of tasks such as:
- It’s been cold lately and you’re looking for a winter coat. What do you do?
- You see a coat you might like. Can you walk me through how you would decide whether this is a coat for you?
- You added the coat to your cart, but you realize the size is wrong. How do you fix that?