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Product Manager, Not Owner

link to original storyMar 22, 2017
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At GitLab, we have product managers. We don’t call these people product owners because it implies ownership they don’t solely have.


Product should be owned by the company — or, in open source projects, the community as a whole. Engineers, working on the product, are responsible for critically evaluating what they are working on. Both from a technical, as well as a user-facing perspective. Sales people listen carefully to the feedback they receive from the customers and communicate that. Marketing makes sure the product tells a coherent story, and so on.

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