Hooked: How to Build Habit-Forming Products (A Review)
Charles receives a recommendation from his wife to join Instagram. A week later, Charles is feeling bored and decides to give Instagram a try. Upon entering the App Store, Charles notices Instagram front and center in the featured apps section and downloads the app.The external triggers of a recommendation and favorable app store placement combine with an internal trigger in the form of boredom, to push Charles forward toward action.
Triggers cue users to take action and can be divided into two categories: external and internal. External triggers, such as paid advertising and favorable placement in the app store, draw users’ attention to a product.
True habit-formation, however, lies within the power of internal triggers: when “a product becomes tightly coupled with a thought, an emotion, or a preexisting routine.” Negative emotions such as boredom, sadness, and loneliness serve as the most effective internal triggers since it is human nature to quickly alleviate any sort of discomfort we may be experiencing.
DO THIS: Focus on clearly defining your user’s pain to ensure that the solution you provide will be their best source of relief.