Acquire New Web Design Clients With This Simple Method
The focus today is going to be on a tool that Google has recently rolled out called Test My Site and how I use it to acquire clients.
What this tool does is run a website that through a series of tests that measure how well the site operates on tablets and smartphones as well as on desktop. The results look like this:
Straightforward scores are given which measure mobile friendliness, mobile speed, and desktop speed. Google also offers a free report with suggestions on how to fix the most common issues that the diagnostic picked up on.
The problem here is that the vast majority of business owners aren’t capable of correcting these errors on their own. They understand that it’s important for their business to have a mobile-friendly website, but what are they supposed to do about it? They’re busy actually running their business, as they should be. That’s where you come in.
Don’t take my word for it. Take Google’s.
What does siphoning brand loyalty actually mean?
Google has a well-established online reputation. If you’re on the internet at all, chances are that you’re using Google on a regular basis. That includes your potential customers.
You are siphoning the public’s pre-existing brand loyalty from Google to your company by aligning yourself with their tools.