8 Signs You Need a Product Development Framework
Process and frameworks can get a bad rap. Many companies are proud of having a light-weight or loose process, considering themselves “agile,” “fluid,” and “intuitive.” They may even say their work is like jazz and they don’t want to restrict their creativity. Most of all, teams fear that process will slow them down.
But, a company can also be dragged down by a lack of clarity: about decision-making, goals, and what’s causing goals to be missed. This condition can cause a downward spiral of guesses, failures, frustration, and a lack of trust that leads to more guessing and so on.
Here are eight signs that your company is on the verge of a downward spiral and tips on how a strong product development framework, such as Jobs-to-be-Done, can rescue you.
Sign 1: Missing Revenue and Profit Growth Goals
When your company is failing to hit its growth goals, be it revenue or profits, it puts strain on every team.
Revenue problems put stress on the sales team first. If only they could sell better, the company will earn more money.
All sales teams should aspire to be well-oiled, high-performance selling machines, but there is little they can do if the product does not satisfy customer needs better than the competition. See Wells Fargo’s recent fraudulent sales scandal as an example of how damaging it can be to put all of the revenue pressure on the sales team.